Meet our cross innovation challenge

Cross Innovation is defined as a shared work of generating innovative and exceptional design conducted by various actors from firms, customers, and collaborating partners. There are four principal elements within the idea of cross innovation: collaboration, coordination, co-creation and complementary. The possible outputs of cross innovation can either be new business model, new customer base, new customer value, new value chain, or new products and services.

New trends and social behaviors are opening up new ways of understanding and doing business.  According to the insights provided during the Open Innovation study, we did with IESE Business School and ACCIONA, we define cross innovation as a “subset of a corporate venturing ecosystem, in which two or more established firms team up to collaborate with oneor more start-ups.” Do you want to read a practical approach on how to implement a Cross Innovation Strategy in your company? Download our Last Report “Cross Innovation Challenge”.